YouTube video traffic distribution in the U.S. Italy: YouTube videos optimal length 2018 Sharing behavior of online videos in China 2013 Reasons for users not paying for online videos in future 2011 Television viewing compared to online video consumption in China by education 2011 Leading Japanese YouTube channels 2020, based on viewsĬomparison of television usage and online video usage in China in 2011, by age India: most popular YouTube partner channels 2014, ranked by viewers Leading YouTube channels in Japan 2016, by viewers YouTube: most subscribed soccer clubs 2018 dollars, highlighting the growing importance of digital influencer marketing. As of 2022, the industry has reached an all-time high value of 16.4 billion U.S. In addition, the market for influencer representation has witnessed significant growth, with its size increasing by more than twofold since 2019. According to a 2022 survey among adults in the United States, around 36 percent of men and 42 percent of women stated they followed influencers or content creators on social media. Moreover, Influencer marketing is becoming increasingly popular among both genders in the US. From YouTube to TikTok, video creators produce engaging and shareable content that is gaining audience traction. with the rise of social media and online platforms. Video content creation has become a popular industry in the U.S. In recent years, video content has become increasingly more popular with users, with even text-based social media platforms like Reddit planning to include this format in their libraries.Ĭontent creators and influencers marketing As of January 2023, around 37 percent of the global digital population accessed YouTube, while the short-video app TikTok saw a reach of approximately 19 percent among internet users worldwide. In recent years, Korean YouTube channels focused on beauty and skincare have experienced an increase in popularity, with K-beauty creator and vlogger PONY Syndrome (Park Hye-min) counting almost 6 million subscribers as of February 2022.Īs of the end of 2022, more than nine in 10 users worldwide reported watching videos online, with music videos being the most popular category. Fashion and beauty-related videos such as makeup and skincare tutorials, cosmetics hauls, and product recommendations are among the most popular content on YouTube. Beauty and makeup creators Jeffree Star ranked second, with approximately 16 million subscribers. As of February 2023, Sandra Cires Art was the most subscribed beauty content creator on the video platform with over 16 million subscribers to the channel.
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